7 Most Common Mistakes in a B2B Lead Generation Process

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Four words that give all of us anxiety: I made a mistake. Yikes! While it has happened to all of us, it doesn’t make it any easier when you realize you, or someone on your team, has made one. When it comes to marketing, mistakes aren’t always easily recognizable. Sure, if you have a typo in an ad you publish, that’s a pretty obvious mistake. But what about larger mistakes? These ones, ironically, can be harder to spot, but will have a larger impact on your bottom line.

For B2B businesses, lead generation is crucial. Your goal should always be to have a steady stream of qualified leads coming your way. For most of you, you already know that lead generation is important and are likely doing something to pull leads in. However, are you making some mistakes?

Unfortunately, lead generation is a difficult process no matter what industry you are in. In fact, 80% of marketers list their lead generation efforts as only slightly effective. It can definitely be hard to get things right, and the problem is, you might be making your life even more difficult if you are making some of these common mistakes. The good news is that these mistakes are common (meaning you aren’t alone) but the bad news is, they’re impacting your business.

Whether you are simply not pulling in enough leads, or if the ones you do pull in are consistently not a good match for your business, you may be guilty of these mistakes. Keep reading for 7 of the most common mistakes in a B2B lead generation process.

1. Lack of a landing page
Landing pages remain a crucial part of lead generation. Why? They offer concise information about a certain topic and encourage a certain action (like providing an email address). They are, when well-executed, designed to provide the cambodia telemarketing data right information, offer something valuable, and collect information. This is exactly what you need when it comes to lead generation. You might run a social media campaign that is focused on lead generation, but if clicking the ad takes a user to your general website, you’re more than likely going to lose them.

landing page Most Common Mistakes in a B2B Lead Generation Process
Image credit(s): Unbounce


Instead, you should have a dedicated landing page that will help you draw in new leads. Include some engaging copy, a great CTA, a properly optimized form, and an enticing offer. In fact, we recently discussed the winning elements that all landing pages should have. Make sure you have everything on that list!

If you don’t have a landing page, create one. Then, keep reading for more common mistakes that include a few that may be present on your landing page.

2. Bad forms
Whether you need to create a landing page because you don’t have one, or if you are auditing an existing one, spend plenty of time analyzing the form section. A bad form can easily turn away a lead, even if they are a qualified lead that is perfect for your B2B business.

Forms are a classic way to capture a lead’s information, and there is nothing wrong with that. Sometimes tried and true techniques are what is best. However, it is pretty easy to get your forms wrong. There are two main ways you can get your forms wrong: One is their placement, and the other is their performance.

When it comes to placement, your form should be placed above the fold. This is important so that even if a user does not scroll on your landing page at all, they see the area that they need to fill out. This alone will increase the amount of form completions you receive.