Things to keep in mind when creating a logo

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As we have already discussed, no company can do without a visual identifier - a logo. Due to their abundance, the creation of a logo must be approached in a very multifaceted way. Experienced designers highlight originality, legibility, relevance, adaptability and compliance. Let's look at each of these points.

Originality of the logo. In order for a logo to be remembered well, it must be different from others, that is, be original. The point is not to change the logos that already exist on the market, but to come up with something original, your own.
Logo legibility is most often important when creating combination or text logos. Readability and clarity are the main features of a logo that is easy to remember.
Relevance of the logo. The fact is that the logo should evolve along with the development of the company. Since it is its visual embodiment, it should be updated along with the company. There are two options here: either saudi arabia email list create the most universal and “anti-aging” logo, or regularly work on updating it.
Adaptability of the logo for any type of gadget. The logo should look the same on a website on a smartphone, at a presentation in a large hall or on a billboard.
Matching the logo to the company's activities is very important when it comes to visual identification of the company. If you are in the food business, you are unlikely to ask the designer to draw a moon or a car on the logo.
However, the modern world dictates its own rules. There are cases when some of the above rules were violated, but despite this, the brand became world famous. For example, the Apple logo noticeably violates the last point on the list. How can a company that deals with technology be associated with a bitten apple? However, a professional team of marketers and other specialists were able to bring the company to the proper level even with a logo that did not correspond to their field of activity.