Number of home pages viewed 4,854 33,494 729,882
Number of clicks per carousel 32 76 1,179
Percentage ratio 0.65% 0.22% 0.16%
That is, in any case, the click-through rate for the carousel is less than 1%. And this is often explained by the fact that people perceive the carousel as advertising banners and completely ignore it.
Not only is the carousel unclickable, it has a host of other drawbacks. It usually doesn't display correctly on mobile devices. It's bad for SEO because it has no static content, uses headers incorrectly, overloads and slows down the site with high-resolution images, and when using outdated technology, it conveys very little information.
So why use it at all?
Because of the trade-off that, in this situation, condemns you to a life without conversions. As with flat design, carousels themselves are not so bad. What can be bad is their purpose. Most often, a carousel is a reflection of the many “I”s of its initiators. It’s like a herd of hippos, where everyone is trying to outshout the other. As a result, carousels appear inappropriately. When you want to please everyone, everyone loses. Designers lose because their ideal vision of the site does not match the result.
Clients lose because they wanted to order a site design that japan whatsapp number list matches their goals, but no one will listen to them anyway. Their egoism makes the site inconvenient for visitors, and this, accordingly, reduces conversions and reduces revenue.
Conclusion
Offline and in print, design is static and passive. It is an art object. But online works differently. It is interactive at its core, form and function. It is utilitarian.
Any web design trend, be it parallax, flat design or navigation structure, can make or break your site. And there are elements that not only “blur” your message, but also work against it (like a carousel).
And here we have two news for you: good and bad.
The bad news is that design never stops. And the good news is that design never stops. You simply cannot fail to succeed if you notice problems early and solve them immediately.
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