If your reception rate is low, we recommend

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But how do you know? Evaluate your contact list The best way to start calculating SMS ROI is to start with your contact list. In fact, the heart of a successful SMS campaign is using an accurate recipient list . The cleaner the list, the better the rate of reception of your SMS. We recommend that you review your contact lists regularly , clearing the lists of old contacts or out-of-date contacts. To calculate your SMS reception rate you can use this formula: (Number of SMS delivered / Number of SMS sent) x 100 = reception rate that you review your lists before sending your next campaign .



Improving your reception rate is the armenia consumer mobile number list first step to improving your SMS opening rate, and then understanding how to calculate SMS ROI. How to Calculate SMS ROI Depending on Your Goal Online shopping If you want to measure purchases on your website and their value, resulting from your SMS campaign, you can use UTM parameters . Adding these parameters to the end of the link you add to your SMS campaign will allow you to track what happens on your site after the recipient clicks the link in the SMS. For more information on UTM parameters, see this article from Google. Discount code In this case, measuring the success of your campaign will be relatively simple because you will only need to count how many discount codes have been used online or in your store .



Once you have added the value of all purchases made with the discount code and know the overall cost of the SMS campaign, just use this formula to calculate the ROI: (Purchase Value/Campaign Cost) x 100 = ROI Conversions such as form completion, newsletter subscription or service A conversion can be any action from filling out a form, to signing up for a newsletter or service, to downloading a catalog. In other words, they are all those people who have taken the action you wanted . To calculate the ROI in this case you can use this formula: (Number of people who took action/Number of recipients) x 100= conversion rate To understand the value or return in monetary terms, you will need to assign a value to the stock.