Methods of working with reviews
Do nothing and put up with pseudo-reviews. You can find resources on the Internet that sell the ability to delete negative reviews from yourself. It looks like this: the site offers to create an account with advanced features, including checking the authenticity of ratings. Negative reviews most often do not pass it, but after that they can be deleted.
Paid accounts have various benefits. For example, on sites with pseudo-reviews, the free version provides the ability to respond to review authors for 1, 3, 6 or 12 months.
After registering on such a the usage of instagram database site, letters will start coming to the email address you used to register with an offer to purchase an advanced account at a special price. Among the advantages of the advanced version, the verification of the authenticity of reviews will be indicated and highlighted.
If the company refuses to purchase the paid version, a large number of negative reviews will appear on the site.
You can immediately influence the situation only when contacting verified and trustworthy sites. In other cases, you will need to either work in advance or resign yourself to it.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Errors in collecting and working with reviews
It is not enough to get feedback, it is important to work with it correctly. Most often, mistakes are made by beginners. Let's list the most common mistakes.
Poor form of feedback
If a customer has to register, enter codes and select images to leave a review, they will most likely not bother. The company is primarily interested in evaluating the product. Therefore, it is very important that the opportunity to leave a review is as simple as possible:
a practical feedback form and a link to it;
brief explanations that both a schoolchild and an elderly person will understand;
social media chat or comment widgets, as well as the Disqus Products app for quick authorization.
A company that is thinking about how to get a lot of reviews should make it as easy as possible for customers to submit them.
Aggressive response to criticism
It is necessary to work with each assessment. And to the negative one it is necessary to be more attentive.
Errors in working with reviews
Neglecting to work with responses
If you ignore reviews, you can slow down your business development. Unprocessed negative assessments can damage the company's reputation. Positive ones will not work for the brand if you do not pay attention to them. The main thing is to use customer opinions correctly:
Screenshots of reviews can be published on a blog or social networks. It is better to post opinions one by one or organize a day of responses and publish several at once.
In order to turn a regular review into a case study, you should contact the customers who left the most detailed and interesting ratings and interview them, asking how they found out about the store, what they buy most often, how they rate the store's work and the quality of the products.
A response that touches on an interesting or controversial topic is worthy of being described in an article. At the end of the article, you should invite users to express their opinion on the topic. If the issue is controversial and ambiguous in general, it can increase the resource's rating in search engines.
So, now you know how to get reviews, how to work with them so as not to make mistakes. All that remains is to move from theory to practice and see the company's website at the top of search results.