Generally, there are three free trial models offered by most subscription-based companies

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So, if you're ready to roll up your sleeves and implement tactics that have a real chance of growing your business, the following are proven strategies you should explore to get more active paying users.

Choose the right type of trial for your business (and learn how to advertise the benefits you offer)
Before you start thinking about ways to convert more of your albania phone number list customers from free to premium users, you need to decide on one key thing: the type of trial that will best suit your business.


Opt-in trials allow new potential customers to try the software without providing credit card information. Check out the Chanty login page to see this model in action.

Source:Chanty login page
Opt-out trials also allow access to all features of the software, but with one condition — that subscribers provide payment information. After a predetermined period ends, they are automatically converted into paying customers (check how Spotify discloses this on the relevant landing page), with the option to opt out of continuing to use the software.

Using electric scooters highlights the Freemium model is free forever. However, there are a few limitations to the features subscribers have access to. Usually, the idea is to keep advanced and valuable features of the software closed, which is ultimately what users are looking for in the software in the first place and what drives conversions. To see what this looks like in real life, check out this plan comparison pageMailChimp.

Now, the best way to choose between these three models is to look at the size of your audience.