The phases of digital marketing

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This is the first meeting, the moment to generate “attraction for that consumer” by offering content that is not directly linked to the sale, but rather is intended to respond to the consumer’s needs. The point at this stage is to “sell without the intention of selling.”

In this first encounter, we are dealing with a “stranger” who may become a visitor. Therefore, it is important to provide answers about the product/service, those that the consumer asks: how does it work? what is its use? why should I consume it?

This valuable information will be what will seek to persuade the stranger and thus invite him to stay.

How to do it? A very common and effective way is through social media, offering singapore phone number list and value related to the product/service, as well as blogs, e-books, free resources, promoted from social media, among other tools that guarantee the information that the client is looking for.

It is clear that this is a more subtle, targeted and planned process, without initially exposing the brand's need for people to buy from it.

Phase 2: Conversion
Conversion is the act by which a person becomes something other than what they are. When applied to digital marketing, conversion refers to the stage in which that visitor who arrives at your social networks or website becomes an effective contact, and then a potential consumer.

It is important to clarify that, at this stage, the visitor can continue exploring or move on to the decision stage. Therefore, it is important to continue providing valuable information and content relevant to continue focusing on their needs.

What tools should you use at this stage? Calls to Action (CTA) and landing pages are the tools par excellence, combined with a form to obtain customer data and offer them gifts, promotions, discounts and other relevant information about your product/service in return.