Pinterest Spain: the trend for 2024

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Pinterest is trending
For those of us who are frequent users of this platform, it is not a surprise. This social network is used with an intention. That is, most people come looking for something specific and not to scroll endlessly through content, as is often the case on other platforms. Whether you are looking for information about a product, inspiration, ideas for your home, makeup, outfits or hairstyles, Pinterest is your ally.

In the following graph taken from Metricool's 2023 Social Media Study , we see how it has grown by almost 5,000,000 in interactions, compared to 2022.

pinterest trending

Pinterest Spain: promoting direct purchases
Another metric worth highlighting is the number of clicks on links. Users of healthtrax corporate email database this network come to do research on whatever they want and are redirected to links that contain published content that interests them.

pinterest spain

How do I start posting on Pinterest?
The first thing you need to know if you haven't used this social network yet is that its content is very aesthetic. So you have to be especially careful with the type of content, its visuals and value.



1- Valuable content: Of course, on all social networks we have to publish valuable content and this is no exception. Think like a user and focus the content on useful information that your target audience might search for. For example, if you sell hair gel, one of your contents could be “3 hairstyles for parties” and that your hair gel is always used.



2- Take care of the aesthetics of your content: as I mentioned before, the aesthetics have to be very careful and the images must be in png or jpg and in high resolution . Keep in mind that the vast majority of users use the mobile app, so the content must be vertical: Pinterest recommends an aspect ratio of 2:3 (for example, 1000 x 1500 pixels). Other ratios can cause your Pin to be truncated or can negatively affect performance.

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3- Boost yourself with other social networks: don't forget to put your Pinterest link on Instagram, YouTube, even on your website.

4- Add the Pin-it button to the images on your blog: It's another way to attract users to your Pinterest.

pinterest spain

5- Publish content weekly: People look for trends and ideas on this social network on a daily basis. Therefore, you have to stay updated and publish regularly.



6- Include your logo: It is important that you maintain your brand image and that you are quickly recognized. Try not to have your logo in the lower right corner, since this is the space where the platform uses icons such as cropping or zooming.



7- Optimize the text of your Pins: The titles and descriptions of your Pins have to be clear, so you will appear in more people's searches. You can use up to 100 characters for the title and up to 500 characters for the description.



8- Tag: Make sure to tag relevant topics so that the content reaches the right users.