Many professionals and companies already have a profile on this platform, in addition to using the application.
Therefore, not only the power of the profile is necessary, but also the strategic publication of corporate content, creating alerts and publishing at the right times to improve reach.
Think mobile
According to a 2019 study by Statista , there are 4.68 billion mobile users in the world; therefore, you should consider making mobile versions of all the content you generate for your brand.
On LinkedIn, keep in mind that there are thousands of professionals who uae whatsapp number database connect through their smartphones, so if your content is more visual than just text, it will be much better and more mobile-friendly.
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Achieving sales goals with efficient and effective marketing
Regarding the meanings of efficiency and effectiveness, we understand that these concepts describe the performance of a business process, so both variables support you in identifying the measures that will allow you to evaluate your digital marketing.
We need efficiency as a measure for marketing tasks and business processes, and to know if the business is shortening resources or time to achieve its objectives.
So if a company keeps its marketing costs low, there will be no efficiency in increasing conversion rates and decreasing acquisition costs.
Therefore, the common goals of efficiency are:
Scope
Acquisition cost.
Ad click-through rate.
Action
Bounce Rate.
Pages per visit.
Conversion
Sales rate.
Registration fee.
Involvement
Number of frequent visits.
Customer actions in emails or Social Media.
On the other hand, effectiveness in Digital Marketing describes the objectives set, so the goals that can be mentioned are:
Scope
Revenue or target value per visit.
Audience numbers compared to the competition.
Search deficiencies.
Action
Product value.
Number of articles.
Conversion
Conversion margin.
Consumer satisfaction.
Involvement
Percentage of subscribers/followers.
Customer lifetime value.
Customer satisfaction across the site.