Cart abandonment is a challenge for every ecommerce retailer.

[shaownhasan]

Cart recovery emails . Sending cart recovery emails will not only help increase conversions, but it is also part of the customer experience. This email, or series of emails, can be a reminder of the products they abandoned, a great offer, or other recommendations that are relevant to the items they left behind.

ELOQUII is a pioneer in fast fashion exclusive to plus sizes. The $18 billion market for plus-size apparel is largely untapped, but ELOQUII has spotted a gap. They use email to educate, change perceptions and retain customers, and SMS to australia email list encourage their fans to buy hot items before they sell out. Their cart recovery emails consistently outperform email revenue, have a 273% higher click-to-open rate than standard emails, and a 166% higher conversion rate.


Leading Indicators for Retention Rate
To optimize your business growth, customer retention rate is something you should pay attention to.

In order for a company to expand, the company's growth rate (or number of new customers signing up) must exceed its churn rate. A 2% increase in customer retention has an impact on profits such as cutting costs by 10%.