Bad questions to ask a marketing agency

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Just as we do not recommend trusting marketing gurus who promise surprising results just because they wish it very hard as if it were a magic trick, do not ask a marketing agency to be the saviors of businesses by making them invoice figures with many zeros with a minimal investment or without a well-defined action plan.

1. Can you do the tasks of a strategy that my cousin made me?
Marketing agencies can be executors as long as you hire very specific services and have a marketing department within your company with a well-defined strategy. In short, you only need support for some specific tasks. Otherwise, if there is no marketing expert behind all the actions, many tasks may be carried out that are not aligned with a common goal and will fast food email database list not bring the expected results.

2. Faster and cheaper?
The quality of the work can be compromised if it is done in a hurry and with extremely low budgets. If you have a low budget, it is best to rely on a marketing agency that clearly defines your niche in the market to focus the investment in areas or small actions that will bring results in the long run.

3. Will I be in the first position on Google?
It depends on many factors , from the constant change of algorithms to your market niche and the competition. This question is very common and “bad” since the first position in Google does not have to bring you the results you want, a previous study will help to really determine how to achieve measurable objectives and bet on valuable actions within the resources we have.

4. Will you be able to make my content go viral?
Virality cannot be predicted or guaranteed; it is the result of a combination of strategy, high-quality content, and luck. Back to the previous point, sometimes it is not so much the sheer number of clicks as the quality of the community and brand that accompanies your company.

5. Do you work for free until we see results?
This question is very unprofessional and most agencies will feel slighted by such a question. Small results are often the result of big actions that take a long time. A digital marketing agency spends many hours improving, designing or testing strategies so that you can differentiate yourself from your competition and start receiving results through the digital channel.

Some agencies may close contracts with percentages in relation to your company's turnover, but this will only occur for some areas and in very specific cases.

Finding a digital marketing agency that will become your strategic partner is often a difficult task, since it is normal to want to choose the best option and the one that inspires the most confidence. However, as we have seen throughout the article, by asking the right questions you do not need to be an expert in marketing to identify the main values ​​that a good digital marketing agency should have, such as transparency.