Currently, the online market or e-commerce business is experiencing significant growth. Business owners are competing to create e-commerce websites & mobile applications to increase their market reach. Thus, the digital market is becoming crowded and more competitive.
This makes it difficult for e-commerce businesses to stand out and reach their target aruba email list audience. That is why every store must have its own unique approach as their marketing technique.
However, along with the digital marketing techniques you do, you also need to know for sure whether the strategy is working or not. To measure this, you need several key components:
Setting measurable goals (key performance indicators or better known as Key Performance Indicators )
Identify the metrics needed to track those KPIs.
Monitor performance and make necessary adjustments
What is a performance indicator?
Performance indicators are parameter metrics used to measure business performance and evaluate your business goals. For example, an online business owner may have a target to increase webstore traffic by 50% in the following year.
In relation to this target, the performance indicator that can be used is the number of visitors coming to the website (the traffic source can be from the website or referral sources such as paid advertising, SEO, social media, YouTube videos, etc.
Predict Your E-Commerce Business With Leading Indicators
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