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To find a more concrete answer, you’ll need to consider several factors: your blog goals , the strength of your online presence, and the resources you have to devote to your content. Hubspot found that blogging and marketing professionals who prioritize blogging and produce great content are 13 times more likely to see a positive ROI. Now, let’s break down those factors, one by one, and see what it takes to maximize the effectiveness of your content generation as part of a successful blog post .
What are your content goals?
Before we get anywhere near a recommendation on blog posting frequency, let’s discuss your goals and your content marketing strategy . Are you starting a blog? Are you looking to increase organic traffic? Grow? Generate leads? Raise awareness of your brand? Increase conversion rates? Become a blogging expert ? While there will be some overlap between these goals, it will be helpful to clarify which one comes first before moving forward.
Organic traffic
Organic website traffic is compounded, which keeps growing over time cellphone number philippines format for your blogging strategy, your strongest allies in the fight for traffic are posting regularity, post frequency, and the evergreen factor. This means youneed to spend a lot of time updating existing posts so that they remain relevant and invite further visits even to your older content. These new visitors will boost your SEO .these pages, ensuring that they continue to work to attract more visitors.
Brand awareness
Again, the keys to increasing brand awareness through your blog start with maintaining a consistent posting schedule. The second key factor is the diversity of the content you post. People will get tired of monolithic 2,000+ word treatises on the state of your industry. Don’t get me wrong, it’s crucial to include these posts in your strategy. The key to this aspect of your blog is to mix up these long-form articles in between every 3-4 shorter articles. How-to guides, listicles, or videos are all great to mix these up.
That mix of content types and lengths will keep your readers engaged and coming back to see what they can learn from your latest posts.
Conversions
Conversions are often a key goal of content generation and inbound marketing . That said, if your goal in blogging is to engage readers and convert them into customers, you’ll need to pay special attention to the tone of your posts. Stay educational and don’t get too salesy – keep your sales team member to once every dozen posts. This way, your audience will understand that your blog is there to help them with their pain points, with subtle reminders that you also offer a product/service that can help even more when the time comes.
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What is your current Internet presence?
If you're a new business without a lot of resources, it may be worth starting by building a social media following before you dive headfirst into blogging. This is simply because your social media presence is a multi-purpose tool for getting your message out there; linking to blog posts is one of many options. Another consideration is that social media links are perhaps the number one way for a new blog to gain readers, so if you don't have a solid base of followers, your blog isn't going to gain traction as quickly.
Focusing on social media first has other advantages, especially for small businesses. It allows you to gain traction and exposure before investing time, energy, and budget into your blog. Remember that organic growth is not only more sustainable, but also cheaper.
On the other hand, you may want to get the blog up and running alongside your social media growth project. Given the resources, this is the most ambitious tactic that can yield amazing results. If your company is large or has the funds to build a full content marketing team from day one, this is the way to go. The more robust your online presence is and the quicker you get it up and running, the better. After all, the sooner you have a base of readers and followers, the sooner they can start sharing, not to mention converting