What is the difference between on-page SEO and off-page SEO?

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What are the main differences?
On-page SEO involves working on:

keyword research (search and define keywords)
content optimization/creation of new content
image optimization
internal linking optimization
In general, to work on on-page SEO or optimization within the page, a Content SEO dj email database list profile is needed , that is, an expert in SEO and content. The work of a Content SEO involves analyzing data from a website's traffic to identify opportunities for website optimization.

On-page SEO work is granular as it involves optimizing each page and creating new content.

Often the content SEO profile also involves technical optimization tasks for the entire website, although these are not part of on-page optimization but belong to technical SEO.

When you think of off-page SEO, you think of link building , but this is just one of the Off-Page SEO strategies . For Off-Page SEO, or off-page optimization, there are several other Digital PR (Public Relations) initiatives.

Link building strategy for off-page SEO
The goal of the link building strategy is to improve the positions of certain keywords in search engines . This strategy is integrated with the keyword research of on-page SEO.

The tactics by which the link building strategy is carried out involves:

Identify domains in which to publish relevant content to link to the domain we want to position using the previously defined keywords
publish guest posts
Identify broken links from competitors' link building or relevant content (broken link building)
In conclusion, the objectives of the link building strategy are to improve the positions and authority of a domain.

Digital PR (Public Relations) strategy for off-page SEO
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The Digital PR strategy is much broader than the link building strategy, its objective is focused on brand awareness, reputation and trust . The Digital PR strategy is intertwined with SEO branding due to its focus on the brand.

To implement the Digital PR strategy, the following tactics are carried out:

Creation of brand content to be published in other media, for example press releases (Media Outreach)
Creating content on social media that engages followers and customers
Influencer marketing campaigns, who create and share content about the brand
Content marketing: publishing infographics and data so that the brand is referenced as a source of analysis
Which is more important?
The answer of every SEO to the question of which is more important, on-page SEO or off-page SEO, is “it depends.”

When an SEO analyzes a website and performs benchmarking (competitor analysis), he focuses on both the content of a website (on-page SEO) and the links and references to it (off-page SEO).

Depending on where there are more deficiencies and based on the analysis of competitors, the SEO strategy can focus more on one aspect or another.

Implementation opportunities are also taken into account when choosing whether to prioritize one aspect of SEO over another . For example, if editing content on a website involves more time and cost to implement, a link building strategy can yield results more immediately as it does not depend on implementing changes on the website.

How to work both in the best possible way?
To achieve better results, you need to work on on-page SEO and off-page SEO together. To do this, you need to:

previously define the keywords for which you want to position yourself and the main landing pages
Optimize the content of the landing pages to which you link to ensure that they contain and rank for the desired keywords
Use internal linking to spread the authority of the pages that receive links to other pages on the website