As Branin said “stick to what you’re offering.” Keep to these basics, and you’ll have a great home page in no time. View Previous Blog Post 5 Steps to Crafting an Effective Email Campaign By Pulse Marketing Reading time: 3 mins Topics: Email Marketing Through engaging, relevant content, an email campaign can educate and engage your audience with special offers, news, and information; however, cutting through the clutter is hard.
sent every day, and 40 percent of adults report that they never read marketing emails – a somewhat discouraging statistic. However, when done correctly, email marketing can be a very profitable marketing tool. According switzerland telegram data to Hubspot, “for every $1 spent, email produces an average $38 return.” Hubspot also reports that email delivers a purchase rate three times higher than social media.
Consumers aren’t fond of obvious sales pitches, or being bombarded with multiple emails. A successful email campaign starts with quality content and engaging design. Here are five steps to creating an effective email campaign: 1. Message creation – Craft content that engages and generates action – whether it’s a sale, a content download, or an inquiry. Your message should incorporate engaging subject lines, personalized greetings, compelling headers and body content, calls to action, and A/B testing.