Key strategies for social selling

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There are three pillars on which social selling is based. Three strategies to implement correctly to ensure that all your efforts are directed towards success:


Building a strong personal brand : The magic of social selling lies in the ability to create and maintain a strong and authentic personal brand, through an attractive professional profile that reflects your experience, values ​​and what you can contribute. It's not just about sharing content. You need to be seen. Interact with other people's posts, participate in debates... In short, increase your visibility and credibility to attract potential clients and build a strong network of contacts with long-term prospecting.

Building relationships and networking : As you've already seen, this is all about buy democratic donor email database list building relationships. That is, actively listening, understanding the needs and problems your potential clients face, and, importantly, responding constructively, always trying to help. Don't look for any excuse to try to force a sale. It's about being helpful, offering advice, information and solutions. In short, if you want to do good social selling, you have to give before you ask. No more beating around the bush.

Valuable content : And we’re going with the cornerstone of social selling. Sharing content that is of value to your audience is essential. Mind you, “of value to your audience.” No self-promotion. Content that educates, informs and entertains. It can be posts, blog articles, success stories, infographics, industry news… But whatever it is, whatever form it takes, it should always be high-quality. It should generate curiosity or interest and, therefore, attract, create conversation and keep the audience engaged.


Who does everyone turn to when they need to buy something? Yes, just like you, someone they trust or have good references for.


And if you want to be that someone in your sector, social selling is the answer.

It's worth it. Trust us. We have a backpack full of years of experience. A backpack that, of course, we can put at your disposal if you need a little extra help with this social selling thing.