Here are 10 ways to show and tell your brand’s story through video: Find your audience. Although television advertisements still have a place in your overall marketing strategy, they may not reach as many people as an online video would. This is especially true with young viewers. It is estimated that YouTube reaches more young adults ages 18-34 than any cable television network. Before you adopt any new marketing strategy, you should consider where your target audience views content and what they are looking for.
We include this question on our Customer Persona Checklist and find that it informs our content creation most. Show and tell. If your video isn’t engaging, it won’t matter how much great information it contains about your products or russia telegram data service. Like any content you create, your video needs to inform the viewer while telling a compelling story. Take advantage of the opportunity presented by video and give your viewers a demonstration of your product or service.
frequently searched for and consumed content on YouTube with over 100 million hours viewed in 2015 alone. A good video begins with a script. To help you craft this content or any other, we’ve created a Content Writing Checklist. Shorter is sweeter. Even though you can upload over 15 minutes of video on YouTube with their permission, your viewers will have likely tuned out by then.