In order to prepare for this change, advertisers should write engaging ads that fit the new requirements. Along with basic information about your business, include a clear call-to-action and relevant keyword. These elements will make your ad more likely to show up in searches and improve your search engine optimization (SEO). Search engines encourage this as Google AdWords has a Keyword Planner that can help you to come up with potential keywords for your campaign.
To learn how keywords help search engines find you, check out our SEO Checklist. 2. Responsive ad design. Responsive design is not just for websites anymore. Along with adjusting to the size of different screens, your malaysia telegram data ads can now adjust to the format of the content they’re being viewed in, whether that be a website or social media platform. This type of advertising is known as native advertising and is an effective way to get around ad-blocking software.
likely to be viewed. It is estimated that native ads are viewed over 50% more than banner ads. 3. Targeting by device type. Nearly 2 out of 3 Americans own a smartphone, so it’s likely that your ads will be viewed on one of these devices. Google is now allowing advertisers to target ad campaigns by the device they’re being viewed on and bid as such.