examples of Digital Strategy in the Fintech sector

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Fintech marketing is the sum of marketing techniques designed specifically for financial technology ("fintech") companies. These companies are using new technologies to improve and ultimately automate the delivery and use of financial services to consumers. Digital transformation in this sector is imperative and having a clear digital strategy is something you should have more than under control.

While building a great product is the first step to revolutionizing this industry, implementing the right fintech marketing techniques to make it big is often a challenge in an increasingly saturated market. Especially when traditional banking companies are finally catching up with emerging technologies, better user experiences, and consumer needs and expectations.

At the same time, let's face it, financial services are boring, from the buy cell phone number list consumer's point of view. This is no secret and we have no intention of covering it up, nor do most companies trying to market their services.

That being said, what if I told you there are 9 hacks you can implement today to really position your fintech marketing efforts, acquire new customers, and propel your company into the future? Read on!

Fintech marketing is about the marketing techniques of today, not the boring techniques of a decade ago. That's why it's quite shocking to see many companies in this sector still advertising a world that we are no longer a part of.

By implementing some simple yet effective marketing strategies, you can ensure that your fintech cuts through the grey sea and ends up at a pool party. We'll tell you how below.

Your fintech marketing strategies always focused on mobile
Everything is mobile in the 21st century, and if you're not basing your marketing strategies around these valuable handheld devices, you're missing out on one of the most effective ways to connect with consumers.

We spend countless hours on our mobile devices and the time spent on mobile apps has skyrocketed. That’s many hours a day that fintechs can target mobile users to make the most of their marketing strategies.

And how do you do that?

First, make sure you have a mobile-friendly website. By doing so, you'll not only rank better and higher in Google search results, but you'll also be more likely to generate conversions from the visitors you receive. And since around half of all online searches are done on mobile devices, you really can't afford to waste time with a poor digital experience.

Mobile technology is all about ease of use and speed.

If your site has a collection of unnecessary widgets, pop-ups, or irrelevant content that makes navigation frustrating, chances are your user will be on and off your site in a matter of seconds.

So make sure to keep it short and sweet; use visual elements like infographics, icons, images; use large fonts on the responsive side and non-intrusive animations. Bottom line: really invest time in making sure your website looks and behaves amazingly on mobile devices before spending money on ads, traffic, SEO efforts, and so on.

Keeping things simple, clear, and with a prominent call to action (CTA) is a great way to get started on mobile to make the most of the available platform. But that's not all, of course! You need to create, optimize, and frequently analyze the entire mobile-based experience to convert users.