Key indicators to measure the success of your digital strategy

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What key indicators will tell you if your digital strategy is on the right track?

Web traffic : This is perhaps the most basic indicator. But also one of the most important. And, here, our advice is that you don't just focus on the number of visitors your website receives. Focus on their origin as well. This will tell you which channels are working best within your digital strategy to attract visitors to your website.
Conversion rate : The conversion rate, i.e. the percentage of visitors who complete a desired action (such as making a purchase or subscribing to your newsletter), is a key indicator for evaluating the effectiveness of your website and your marketing campaigns.
Social Media Engagement : Likes and followers aren't everything. Pay close attention to the level of interaction (comments and shares) that your posts generate. It's the only way to know if your audience is truly engaged with your brand. And, of course, to know what they expect from you.
Customer retention : The ability to retain your customers is just as important automotive email lists as attracting new ones. Or perhaps even more so. So, knowing how many customers repeat purchases or continue to interact with your brand after their first purchase will be very useful for the loyalty-building issue, don't you think?
CPA (Cost per Acquisition) : This indicator will tell you, very slyly, how much it costs you to acquire a new customer. Yes, it is a vital piece of data to understand the efficiency of your marketing campaigns in particular and your digital strategy in general.
ROI (Return on Investment) : ROI measures the profitability of your digital marketing investments. Or, in other words, it helps you understand whether the money you are spending is translating into concrete results, such as sales or leads.
Customer Feedback : Don't underestimate your customers' opinions. In fact, don't underestimate your customers, in all their glory. Conduct surveys or review the reviews they leave you to understand where they are in their relationship with your brand and their level of satisfaction. What your customers tell you translates into very valuable insights into areas for improvement.
Time spent on the website and pages visited per session : How much time do users spend on your website? How many pages do they visit on average? And, above all, which pages are the most visited? A set of key clues to assess the effectiveness of your content and the usability of your website.


Can we tell you a little secret? Ideally, you should interpret all this data within the specific context of the objectives you have set for yourself. This way, the wheel of your digital strategy will be complete.

How do you see it? Could we coin the phrase “an online business without a digital strategy does not exist” ? The truth is yes…

So, if you need help to take your brand to the top digitally, don't think twice, we'll be happy to lend you a hand (or as many as you need).