Information may be intended for the general public or for specific categories of users, and may differ in many criteria. Let us consider these criteria in more detail.
By formats
Most often, content is presented in the following:
Blogs and website articles. The most typical content includes company news, expert commentary, and extensive publications that detail the product range. Helps attract attention.
Cases. They tell about the fantuan database company's achievements, provide successful examples. This way you can demonstrate your advantages and expand your audience.
Audio: The preferred option for those on the go, this is often the format for lectures and interviews.
Infographics. Analytical conclusions, statistical data, etc. are presented in a visual form using diagrams. Often, this method is used to show the distinctive features of products in individual categories.
Presentations. Various information about a company or product is displayed on slides. This allows them to be conveyed to the consumer in an engaging way.
Newsletters. Used to send users information about promotions and new offers directly. This method is suitable for many communication channels, but only customers who have given their consent can receive messages.
Video. One of the most common formats, most often used in advertising.
Promo. It is implemented in the form of advertisements displayed to users. It includes a brief presentation of the product, offers for certain categories of visitors, makes them want to buy a certain product, helps to increase the number of subscribers and popularize the brand.
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By sources and level of exclusivity
Depending on where the content was taken from and how well it meets the requirements, the following types are distinguished:
Author's. You can write the article yourself, based on your existing knowledge, or contact a copywriter who understands the topic.
Borrowed. Copying articles or individual fragments from other resources must occur with the consent of the owner and be accompanied by links to the source, otherwise it will be considered a violation of the law. The same applies to the publication of graphic materials. In addition, it is important to correctly format quotations.
Source and level of exclusivity of content
User-generated. Information posted by users includes comments, reviews, feedback, photos, and posts. Such content is of great importance because it can help you find out what customers think, better meet expectations, establish contact with your audience, and expand your offering.
Unique. Content that is not found anywhere else. It can present already known information, but in a completely original form.
Non-unique. Text taken without changes, or superficial rewriting. This may include the company's own content, borrowed from another resource. Non-unique texts significantly reduce the site's SEO indicators.