Writing in the age of digital marketing is much more strategic and much less poetic.
Figuring out how to create content that will be found by your target audience is critical and cannot be achieved without a goal-oriented SEO strategy.
For some time now, I have been mulling over the idea of writing an article on dog tail behavior.
I was watching my dog, who was obsessed (I can't think of a better word for this action) with chasing and biting his tail like a mad man (or a mad dog).
I went to the Keyword Magic tool , put in the keyword (my dog bites his tail) and looked to see if anyone else had searched for it.
In my case, I discovered that I am not the only dog owner concerned about my pet's strange behavior.
Search keywords with SEMrush Keyword Magic tool - Dog example
The importance of keywords for the title
For your convenience, all keywords will be categorized into groups by search topic (see menu on the left).
This way, we'll be accessing "realistic" high-volume keywords that could potentially take us to the top of the search results, so it's a good idea to sort all groups by volume:
Search for keywords with SEMrush Keyword Magic tool by volume
The volume of keywords in the titles, headings and paragraphs of your articles should be in descending order of importance.
So, title keywords should have a higher volume, heading keywords should have a slightly lower volume, and text keywords should be those with the lowest volume.
To learn more about how to find low competition keywords click here .
As you go through your list, click the '+' button next to the keywords you like the most to send them to Keyword Strategy Builder , which is a kind of keyword repository where you can study your keywords in more depth.
Search for keywords with SEMrush Keyword Magic tool and Keyword manager
In case you think you've missed something in your research, you can always go back t philippines telephone number o previous results using the history at the bottom and double-check the keywords you searched for previously.
Search for keywords with SEMrush Keyword Magic tool - Historical
In Keyword Strategy Builder, click 'Refresh Metrics' to update your keyword data.
Calculate the selected keywords in terms of volume, difficulty, click potential and main competitors:
Research Keywords with SEMrush Keyword Magic Tool - Update Metrics
Next, start narrowing down your list until you end up with two or three keywords that are “clickable.”
Of all the verbs that can be used to describe the action of eating, chewing, chasing, biting, or licking a tail, I noticed that the English keywords relating to chasing, chewing, and biting were the ones that got the most volume, between 1-3K and using the US database as a reference, so I included them in my title:
Chasing, Chewing, Biting: A Quick Guide to Dog Tail Behavior.
Why do I think it's a good choice ?
It's a short title - less than 70 characters and fitting into 8-12 words.
It is actionable. I promise to guide the reader to an answer.
It is optimized for search engines and readers.