several transformations and incorporated new technologies over the years. Even in the case of a change that promises to revolutionize the market, there will always be ways to take advantage of the new developments.
Take advantage of AI to optimize your strategy and processes, but don't give up on the differentials that only human intelligence can offer. After all, why would a user click on your site to consume AI-created content if search engines will already deliver it at the top of the results?

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How do we deliver on our mission to improve marketing and positively impact the world in 2022?
Luana Dias
Aug 2, 23 | 4 min read