In order to allow both "old customers" and "new customers" to receive rewards through marketing activities, the editor can refer to the marketing mechanism of "members introducing members". For example, it is a common practice for food delivery ordering platforms to encourage existing customers to invite new customers to join the platform. Once the new customer successfully joins and makes a purchase, both parties will receive coupons.
MGM is a reward sharing mechanism that is very close to the spirit of "good things come in return, and good things should be shared with good friends." Using the MGM recommendation method, you can effectively encourage old friends to recommend new friends, and achieve a communication effect similar to word-of-mouth marketing.
The temptation of opinion leadership
The sources of new friend recommendations are actually not algeria mobile phone number list limited to existing friends. For example, authoritative websites, celebrities, social media opinion leaders (Internet celebrities), bloggers, forum/discussion board moderators, fan pages, e-newsletters, weekly magazines, Google online reviews, etc. Any recommender who can help merchants achieve business goals is a good recommendation medium.
If businesses can find influential opinion leaders in the field, it will trigger a follower effect and may create unexpected gains.
Exposure channels on LINE official accounts
Seeing this, I believe that the editor and business owners have now learned the essence of sharing and recommendation marketing. In fact, word of mouth is a daily thing, and LINE has become a part of our lives, so the social media that businesses usually use Group channels should not be limited to Facebook’s sharing and check-in to send gifts, Instagram’s #hashtag, or corporate-owned APP’s promotion of new friends to join. The editors can use various exposure channels and tools on LINE’s official account , let your business be filled with topics in friends’ chat room windows. Regarding the design of friend recommendations, you can refer to the instructions below to understand how to apply the services provided by LINE official accounts to achieve the purpose of viral marketing.