Make a decision only after you have thoroughly studied all the above nuances. It is not necessary to do such marketing work yourself. You can use the services of professional consultants who have practical experience. They know all the nuances of the current situation in the beauty industry. For fruitful work with companies providing consulting services, you can choose any of the two options:
Option 1: Tell us in detail about your preferences. Based on them, specialists will make a selection of premises for your beauty salon. Do not forget to clarify which sources exactly form the database of the selected consulting agencies. Do not accept the typical excuses that they have a good selection and connections. In fact, most of these companies do not conduct a search. They will only present you with current offers of premises from a database accessible to everyone. Specialized consulting companies may have useful contacts on real estate issues. However, they will use them only when you sign an agreement for an expanded range of their services. This means developing and building a turnkey business.
The second option: use ig database the services of a specialist consultant, and he will give you recommendations on whether a particular premises are suitable for a particular business. In such cases, you should initially conduct a thorough inspection of the premises yourself and analyze the prospects of the area in which it is located.
Premises in a separate building, as well as in a residential building on the first floor, are assessed according to the following criteria:
Area. The category of the salon should meet the needs of the consumers it is designed for. And its location should provide an influx of visitors.
Traffic. It is desirable to have a roadway near the salon. This will provide more opportunities for advertising, as well as convenient access. Note that traffic should not be too high. After all, even if potential visitors are interested in your services, they will not be able to brake in time.
Parking for cars. Make sure it is equipped close to your salon.
The appearance of the premises. The most rational is considered to be the facade design. The entrance should be located separately, but not from the yard. To attract customers, you will need such advertising tools as a sign, stands, boards. Therefore, it is better to find out right away whether it will be possible to do this.
When placing a beauty salon or spa in a mall or shopping mall, choose a location in a high-traffic area. The best option would be the first floor, as this is the busiest area in the building. Make sure that there is an additional exit and that all fire safety requirements and technical standards are met.
When choosing a location for a beauty salon within a structure, consider the target audience. What kind of clients do you want to attract? Are you sure that they will notice your establishment and want to visit it? Did you take into account the specifics of their psychology when choosing a suitable location? The correctness of your calculations will be reflected in the answers to these questions. Success depends on the chosen tactics.
Professional assessment of premises for a beauty salon
Use the services of independent experts who use the following parameters to evaluate the premises:
Engineering expertise (what communications are there and will it be possible to install additional ones).
documents certifying the capacity for energy and water supply.
History of the premises , facts about the personality of the previous owner.
Getting a response to a request from the city planning committee . Find out if the building is planned to be demolished or changed. Perhaps they want to build another facility right in front of it. This information will protect you from unpleasant surprises.
Coordination with the condominium association (association of owners of an apartment building) or with the housing office (in a residential building).
Schematic plan of traffic signs that are installed nearby and may affect the influx of visitors.
You have already seen that choosing a location for a beauty salon is not that easy. Keep in mind that the preparation of the next important steps can take a long time, and then another entrepreneur will take the object. But if the idea turned out to be correct, you approached the matter prudently and made a reasonable decision, then you will be able to save a lot. When you open your business, additional finances will help you stay afloat at first.
There are two ways to think through the parameters of the salon's furnishings. One of them is often chosen by wealthy investors who are able to first purchase the property they like and only then start developing the architectural concept, design style, and supplying the necessary equipment for the procedures.
The following method is preferred by specialists who can very accurately calculate the methods and means of achieving success. The main thing for them when setting up a beauty salon is the development of a concept. The word "concept" denotes a number of rules on which the construction of the business will be based. They are the key to the competitiveness and profitability of the establishment, which you will manage for your own pleasure.
This option implies a concept calculated at the very beginning of the project. Give up unrealistic fantasies, it must be consistent with the surrounding reality. It is known that business is a calculating and meticulous matter. Imagine how your salon will look, what type and category it will be. Think through each element of its design. Only in this way will you be able to calculate its layout and dimensions. It is important that the technical criteria of the selected premises are suitable.
The premises for a beauty salon are selected based on the following characteristics:
minimum area size – 100 sq. m.;
ceiling height – from 3 m, excluding finishing;
a sufficient number of electrical connectors of 220 V, 380 V, with a total capacity of 50 kW;
additional output;
the presence of a vestibule at the entrance to the salon with a thermal curtain (the thermometer in the room where you need to take off your outerwear should show 26 degrees Celsius) or the necessary conditions for building it.
The engineering characteristics of the premises for a beauty salon must meet the following requirements:
It is possible to connect sewerage and water to the working areas of the salon (a basement or a height reserve of 30 cm will be required in the room to lay communications).
Supply and exhaust type of ventilation system, presence of a special channel. Sometimes there is no such equipment, then it is necessary to install a pipe outside, above the roof ridge.
A technological project is a salon layout developed by a specialist for the optimal use of each section of its area. It should take into account both the intensity of visits and comfortable conditions for clients, as well as suitable conditions for the effective work of the staff.
At the same time, do not forget that the project of each room has already been drawn up. Therefore, in case of independent redevelopment, you will need to register it with the city project. This way, you will not have any problems during inspections by the technical inspectorate, during which uncoordinated or destroyed partitions may be discovered. This is a violation of the law, and in the best case scenario, you will get off with a fine.
The architectural planning solution aims to effectively separate the salon into work zones: “long” services, express services, technical zones, etc. Remember that the new version of the sanitary rules contains a ban on equipping production areas on the ground floor and in the basement.
In fact, it's not that bad. After all, thanks to such conditions, almost every office will have natural light. And as for engineering solutions, no courses dedicated to beauty salons will teach you how to design. So don't even try to do it yourself.