This is from the point where it is consumed and from the service provider.
The consumer is actually involved in the production process they are purchasing at the same time that, for example, an eye test or a makeover is being produced.
One advantage would be that if you are not happy with your makeover, you can tell the beautician to improve the quality of service. You can't do this with a product.
Another attribute is that services have to be close in location to the panama whatsapp resource person who consumes them, that is, goods can be manufactured in a central factory location that has the benefits of mass production because they will reach the person, services will not.
This localization means that consumption is inseparable from production.
Intangible
Because it cannot have a real physical presence like a product does. For example, car insurance can have a certificate, but the financial service itself cannot be touched, i.e. it is intangible.
This makes it difficult to assess the quality of the service before consuming it as there are fewer quality attributes compared to a product. One way is to consider quality in terms of search, experience and credibility.
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Benefits of Services Marketing
Whether you're fighting for customers because of your competitor's technology, or because of the ease of access consumers have to services similar to the ones you provide, service is the main ingredient of customer experience.
Just having an amazing product isn’t going to “just make” customers these days, as your products and services can easily be replicated by someone or something faster, easier, etc.
Service marketing requires you to focus on building your image with a satisfied customer base to build your business for you.
Repeat negotiations
When you build a service plan to reach your customers, you can expect a reward in repeat business from them.
The goal of effectively marketing your brand is to capture the attention of your target market.
Once you have acquired them as customers, it is up to you to raise the level of their consumer experience to the maximum to keep them coming back. This type of marketing means that you must know what your customers like and dislike and keep that in mind every time you meet them.
The benefits and money you will save by not having to remarket to get new customers will be very positive for your results.