Market situation assessment
Using employee surveys, focus group testing, and other methods, it is necessary to analyze the range of products presented in a certain market segment. Find out what products competitors offer and analyze current consumer demands.
In large companies, entire departments are created for such purposes, whose priority tasks include identifying the most popular products among the population. Only then, based on the data obtained, is a brand created.
So, once the founders of the moj database company "Uber" rented a luxury limousine for eight hundred dollars just to understand what exactly the target group wants when they order a taxi. The founders decided to highlight several comfort classes, different from each other in prices and car ranks.
Stages of brand creation
At the initial stage, it is necessary to develop a USP listing exactly those factors that are in the greatest demand among the target audience. To do this, you need to get answers to a number of questions. What exactly is the uniqueness of the product? What does the buyer compare it to? What promotion methods can be used?
Trademark visualization
Design specialists create a unique brand style. Writing a headline and advertising slogan is the task of copywriters, and marketing specialists and SMM managers explore ways to promote and present the product to the target audience.
Trademark visualization
Concept of brand promotion
The key task is to create a recognizable brand that is interesting for customers, partners and investors. How is promotion implemented? By means of promotion in the media, on advertising posters, in all kinds of social networks, etc. If we are talking about small business activities, then the trademark is advertised through SMM and teaser ads on relevant sites.
Conducting a comparative analysis with competitors
The entire process should be monitored to ensure that it is as effective as possible in its implementation. The ROI, the level of interest of the target audience, and other indicators can be used for evaluation. If the result is unsatisfactory, it is necessary to make certain adjustments to the trademark, maintaining its importance and usefulness in an unstable market situation.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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