The sequence of this workflow would be as follows:
Starting scenario: A sale of any product.
Conditions : At the moment in which the purchase button is pressed after having given the registration, payment and shipping data.
Actions : This is one of the moments when it is important to have discovered what a workflow is. If done correctly, the sequence of messages should include everything from emails explaining the status of the shipment to surveys a week after receiving philippine cellphone number code the product. Not to mention, for example, upselling and cross-selling messages .
Resulting scenario : The normal thing is to move to a lead nurturing workflow in which the customer is cared for to build loyalty and make them buy again.
4.- Lead nurturing
Email lead nurturing
This is one of the most interesting workflows to automate. Do you want to keep in touch with your leads to take them through the conversion funnel? Do you know how to try to build loyalty so that they go from being a cold lead to a hot one? This is the sequence you should follow:
atabase strategies
Starting scenario: This can vary: from a purchase to a registration or a document download. Therefore, the starting scenario can be the brand's website, a landing page or even a newsletter.
Conditions : The purchase button, registration button or a link in any email newsletter from the specific brand.
Actions : Typically a series of emails will be sent containing attractive information for the user.
Resulting scenario : The place you want to direct this subscriber to is conversion into a customer.
5.- Cleaning the list of records
database cleanup email
Did you know that keeping inadequate records in your database is detrimental to your brand? Many people think that the more records, the better. But the truth is that, on the one hand, it is more expensive since, once a certain number of subscribers and monthly shipments have been reached, all email marketing platforms move from the freemium model to the paid one.
And on the other hand, not only do you run the risk of being sent to the spam folder by one of these users, but ISPs also take a very low opening rate as a negative consideration, for example.
To define what a log cleanup workflow is, you should have the following sequence of messages:
Baseline scenario: A subscriber has not opened your emails.
Conditions : A specific time period is usually indicated. For example, if none of your communications have been opened in 6 months.
Actions : An email will be sent indicating that the user will be removed from the registration list if the user is not reactivated.
Resulting scenario : It depends on the subscriber's response. If it is positive, a new lead nurturing scenario is started. If it is negative, a second mailing can be carried out or the user can be deleted from the database.
6.- Lead scoring
workflow lead scoring
Another point that is not taken care of is user segmentation, lead scoring, which rates and values each subscriber, as well as placing them at a specific point in the conversion funnel. Defining what a lead scoring workflow is will allow you to get to know your customers better and know what messages to send them at each specific moment.