2. Comment analysis
Comments under bloggers’ posts are a real singapore mobile number list goldmine for marketers. Imagine how much useful information you can get if you carefully read what real people write under ad integrations. Who would have thought that you could get so much insight without spending a penny?
How to do it?
There are many comment parsing tools, such as Phantombuster or ParseHub, that allow you to collect all the comments under a blogger’s posts and export them to a format like Excel. Then all you have to do is analyze the tone and mood of the audience. You can even use ChatGPT for a quick analysis to understand what the audience thinks about your competitor.
Example: Let’s say a cosmetics brand launches an integration with a blogger. You analyze the comments under that post and notice that 85% of the comments are positive about the new product, but there are also 20% who complain about the inconvenient packaging. You can use this insight to launch your own campaign with a focus on usability, winning over a portion of their audience.
Why is this important?
By analyzing comments under posts, you get direct feedback from potential customers. This allows you to see exactly how the audience reacts to a product or integration and draw appropriate conclusions for your strategy.
3. Subscriber growth analysis
By analyzing bloggers' advertising campaigns and comparing them to competitors' subscriber growth during this period, you can assess the effectiveness of the creative and the blogger themselves in attracting new audiences to the brand. This helps determine how successful the advertising strategy and selection of bloggers was in attracting new audiences.
How does it work?
You can use free platforms such as SocialBlade or TrendHero (Ukrainian service) to track changes in your competitor's number of followers.
Example: Let’s say a clothing brand launches a campaign with a popular influencer. A week after the campaign starts, you notice that the brand’s followers have increased by 15%. This tells you that the integration was successful and you might want to consider collaborating with the same blogger or looking for bloggers with a similar audience profile.