What is the difference between qualitative

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Auantitative data in business data analysis?
Nowadays, regardless of the business model, whether BtoC or BtoB , data utilization has become an important factor that holds the key to business success.

Data analysis is essential to utilize data, and data analysis is very important in promoting digital marketing. Here, you often hear about "qualitative data" and "quantitative data." Do you understand the difference between these two types of data? The information that can be read from the two types of data is very different, so it is important to use them appropriately depending on your purpose.

In this article, we will introduce the cash app database differences between qualitative and quantitative data.

table of contents
What is qualitative data? Exploring consumer and customer sentiment
What is quantitative data? Analyzing simple, clear numbers
It's important to combine them appropriately, rather than just one or the other!
summary
What is qualitative data? Exploring consumer and customer sentiment
Taking survey data as an example, qualitative data refers to "the feelings of respondents as recorded in free-form text, etc."

For example, if you ask "Which do you prefer, A or B?" and then "Why do you like it?", the respondent will give the reason. The answer is not as simple as "A or B", but each person will have different reasons. Qualitative data is not quantitative information such as "A or B", but rather qualitative data such as "Different reasons for each person, why?"

The main methods for analyzing qualitative data include free-form questionnaires, interviews, behavioral observation, etc. By understanding the "why" that consumers and customers feel, such as "Why do you like it?", "Why do you use it?", and "Why did you take that action?", marketing optimization can be carried out.