What rates apply to influencers?

[Dimaeiya333]

Influencer marketing campaigns have never been as numerous as they have been in recent months on social media. Behind the ads, sponsored posts and the many other devices that have been put in place, what are the rates for influencers by network and by type of campaign? We answer this question in this article.


From a few hundred euros to several tens of thousands of euros for a sponsored post: the rates of influencers, who are increasingly considered a means of communication in their own right, follow several variables and vary widely. How are the campaign rates of influencers, who can then become brand ambassadors, determined by social platforms?

How do you make sure you pay the right price for an influencer marketing campaign vp media email database ? How can you make sure the case studies you receive are actually right for you?

[Update] Kolsquare unveils its study dedicated to the issue of budget in influencer marketing, a central point of reflection for many players in the sector who wonder about the measures of success, performance and effectiveness of their campaigns to boost their ROI.

According to data from Kolsquare , the cost of an influencer campaign depends on several criteria:

1/ Size and interaction of the follower base
Subscriber data to combine
First, the rate varies depending on the size of the influencer's community (the number of followers or subscribers that make up their audience) and their overall notoriety. The larger the influencer's social media community, the higher their rates will be.

This parameter of the size of the fan base must be combined with the rate of interaction of followers to activate the most relevant influencer for a marketing strategy. The more a community is interacted with (shares, clicks, etc.), the higher the price of a post will be.

This is logical since the success of an Influencer Marketing campaign is based on virality and therefore on the propensity of the community to interact with the content shared by the influencer personality and therefore to create more conversations around hashtags for example.

Beyond the criteria of community size and interaction, the most influential influencers on Twitter, Facebook, Instagram or YouTube compete with their numerous advertising contract proposals to negotiate higher remunerations.