With online education, it turned out differently. We clearly entered the right place in 2012-2014, at that time we already had a name, our own audience. We were known, we had successful, good teachers. We WERE READY.
In marketing, to convey the benefits of this product to the target audience always win.
If we talk about competitors, about the same author's courses, then we cannot say that the client audience, for example, Sergey Koksharov, aka Devaka, is similar to ours. He works more for advanced specialists. We give a profession for beginners, namely education. And different experts can teach according to our methodology.
What does it mean?
An educational project in marketing should have such a well-thought-out, clearly structured program that if one teacher, a star in the market, leaves, it’s not a big deal — you find another one. There is a spain email list methodology, a program, and another specialist will teach people just as well.
We are like a university. That is why the current logic of training at MAED is as follows: we go by skills, and then we form skills in the profession. We provide a set of tools, and if a person wants to master everything related to this in more depth, then he has such an opportunity. We tell the student:
Look, you've completed a course on contextual advertising. Do you want to become a performance marketer or a traffic manager? We have a training track - you've already completed this, you just have to do this, this and this. In terms of time, this will take another year and a half in a leisurely format. We'll agree on the procedure for completing these courses - and ok.