Actions they take on your website or blog

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For example, you can useGoogle Search ConsoleorGoogle Analyticsto gain insight into your website visitors, including:

Where do they come from?
How they find your content in search results
How long do they stay on your page?
Which pages on your website have the most traffic?

Companies can use this data to tailor their brand messaging for australia consumer mobile number list warm versus cold leads, prospects, repeat customers, and other customer groups. These insights can also lead to more effective ad campaigns and highpersonalized customer experiences.

Segment your target audience
You already know your target audience if you've been in business for a while. Now is the time to go one step further and segment your customers based on their age, gender, income, education and other criteria, such as:

Demographic data (eg marital status, nationality, location, etc.)
Psychographic data (e.g. interests, hobbies, beliefs and other lifestyle factors)
Behavioral data (e.g. purchase history, page view history, social engagement, product usage, what they read/watch, etc.)
Technology (software programs, hardware, applications and tools used by corporate clients)
Audience segmentation allows you to laser-target your ideal customers and deliver personalized experiences at every touchpoint. You can also use this data to create different marketing and advertising strategies for each group.