It would be beneficial to use email marketing automation to send targeted messages to the perfect audience at the most optimal time. It gives you the peace of mind that you don't miss out on good sales opportunities.
Are you ready to generate more leads using gated content? If so, here's how you can do it right.
A. Choose the right content
Phishing and identity theft scams are rampant online. While usa consumer mobile number list there are plenty of protections against identity theft available, people remain cautious about sharing their personal information. Creating compelling content with a clear promise has become a best practice. You can do this by writing relevant, attention-grabbing headlines and copy.
As for the topic selection process, you can base it on the interests of your target market. For example, you are targeting the travel market. The majority of the audience in this market are:
Business travelers
Family vacation
International jet setters
What they have in common is finding amazing deals on the best destinations. So you can create a copy by focusing on howfind affordableflight offersfor various destinations (domestic and international).
B. Repurposing old content
Creating content takes a lot of time and money. One ofbest tips for content marketingWhat can save you is repurposing your old content. Not only will this help you extend the lifespan of your content, but it will also reinforce your message.
5 best practices for content targeting
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