Origin and importance of relational marketing

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Relationship marketing has a recent introduction, since it originates in the early eighties, marking a simple facet in service-oriented marketing , but from that moment on its exposure and acceptance have been accelerating. But where does it have its roots?

1983: Theodore Levitt uses the term “ relationship marketing ” to express that the objective of a business should not be limited to sales alone, but should also seek to provide the customer with a higher level of satisfaction.

1993: The first conference of the International Colloquium on cyprus whatsapp resource Relationship Marketing was held in Australia and was followed by several seminars.

2004: The American Marketing Association introduces a significant change in the definition of the term “ marketing ”, making direct mention of the need to provide value to the customer and properly manage customer relations.

2006-2008: The Marketing Science Institute establishes that more and more possibilities are opening up for customers , so maintaining their loyalty must be a priority.