Deep dive into competitor intelligence to establish competitive benchmarks to grow your social presence and strengthen your brand. Also use social listening to keep track of how your target audience is responding to other companies’ campaigns or new ideas. This competitive monitoring helps you future-proof and be jordan business email list ready to pivot strategies when the need arises.
Sprout Social enables you to deep dive into competitor intelligence to establish competitive benchmarks to grow your social presence and strengthen your brand. Also use social listening to keep track of how your target audience is responding to other companies' campaigns or new ideas.
Social listening provides a huge, fast and inexpensive way to do market research on the spot. This can help you uncover new revenue streams such as new audiences, product lines, services or customer loyalty programs.
Market research can also facilitate personalized customer engagement by analyzing individual user data and providing insights into audience preferences and behaviors. This helps you tailor consumer interactions and improve customer relationships.
6. Customer care
Use AI social listening to provide proactive, quick and efficient customer care. For example, Sprout’s Listening tool can help you find customers who are having issues even if they aren’t directly talking to you or tagging you on social. It can also help track key customer care issues on a high-volume scale.
Our tool’s NER algorithms identify brand names, product names, topics and other keywords you’ve determined in social listening data, while sentiment mining segregates messages by priority. This dual mechanism helps you sort through millions of data points to refine the listening data further and understand what your customers need. Thus, helping you provide prompt, efficient care.