In this article I will provide a complete list of questions: choose for yourself what is relevant for you.
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Block 1. About business in general
We ask the customer about their products (goods or services), sales cycle, and interaction with clients.
What products and/or services are the most popular?
The answer will help you understand what is the most important thing to sell with content. For example, we have a client who provides a full range of services to online store owners, but the main service is placement on marketplaces. Accordingly, we write about this topic most often.
This needs to be taken into account in order to properly interact with the client. With a short purchase cycle, make the texts as sales-oriented as possible so that the client gets to the site, reads and immediately korea email list buys. With a long one, it is more difficult: if the user is not ready to make a purchase right away, gently lead him to this: write articles for the blog, cases, make newsletter cycles. In short, lead along the sales funnel with an adjustment for content marketing.
Sales Funnel in Content Marketing
Do you hold promotions, sales, do you offer discounts? Which promotions are most in demand, which ones do you want to promote?
It's simple: the most popular promotions can be mentioned in articles and newsletters. You can also create an application form or lead magnet and insert it into the body of the material.