Let's figure out how to lead the site visitor to the right decision

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By organizing the site space - both on desktops and on mobile devices. Development UX Denis Narizhny Date of publication: May 23, 2017 10 minutes 20 741 In his book Thinking, Fast and Slow, Nobel Prize winner Daniel Kahneman describes two systems of thinking within which our brain makes decisions.


The conventional "System 1" operates with images, is responsible for saudi arabia consumer email list quick decision-making and responds well to visual information. "System 2" (both names are hereafter without quotation marks) is engaged in more serious activity and is responsible for understanding the meaning of text or mental calculations. Most of the time, System 2 operates in a "low power" mode and does not actively make decisions on its own.


Most often, the "visually inclined" System 1 makes ready-made decisions for it. The job of a UX designer is to nudge System 1 toward the right decision. Visual organization of a web page You don't have much time to get the user interested in the content of the site. When a user visits any web page, he subconsciously searches for the answer to three questions: What's going on here? How does this benefit me? Why do I need this? Reading text (especially when there is a lot of it) is a labor-intensive process for the brain, requiring the inclusion of System 2.