Table of contents
Vision – How to inspire and align others towards your dream?
Business Goal – How to make a vision a reality?
Product Goal – How helping your users will help your business?
Product Goal’s Metrics – How to know your product is successful?
Benefits – What are the benefits of having a product goal defined?
Example of Digital Product Goals
Summary

Sources
Vision – How to inspire and align others towards your dream?
To get to the truly powerful product goal, you need to start from the very top.
Either you’re just starting up your business or have been active for years now. Maybe you are your own boss or you are an employee of a bigger company. No matter the scenario, there is a story behind why you or your company started doing what you’re doing.
What was the idea behind the business? What was the dream which you started with? What is the north star guiding your actions, both big and small, every day?