3. Use video to engage and promote your business

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In some cases, you may be sending your social media traffic to a general landing page.

But one of the best ways to increase conversions is indonesia business email list to not treat traffic as one-size-fits-all.

Highlighting a specific product on a specific landing page makes the customer journey feel more personalized and consistent. This can help boost conversions and avoid drop-offs.

For example, check out how Krave uses their SproutLink to do exactly that.

Screenshot of Krave Beauty's Instagram profile with a green arrow pointing to the sproutlink in their bio.
Each of their Instagram photos links out to specific product pages and landing pages depending on where visitors tap.

Screenshot of an in-app-opened link from Krave Beauty's SproutLink. It opened directly to the desired landing page affiliated with the post.
This strategy reduces friction for visitors as they don’t have to search further when they land on-site. In short, you can funnel traffic directly where they need to go to convert.

Product-related videos go hand-in-hand with a higher social media conversion rate.