Your app's icon or logo is just as important as its name. It will become your identity for the user, who will be able to identify your APP every time they access the phone's home screen.
Remember, first impressions are the last impression. If your icon or logo is low-resolution, poorly made, and has a weak identity, this will reduce the chances of the user trusting your app and they will move away.
So what should you do? First, you need to have a professionally designed, high-resolution logo. Also, you need to avoid text and things that might obstruct or confuse the visualization.
It is very important that there is consistency between the logo and the colors of the application. If you change or modify the icon, you must update the application in the stores.
Another factor you need to consider is resolution. The Play Store bolivia whatsapp resource requires a resolution of 512×512 px, while the App Store requires a resolution of 1024×1024 px.
3 – Keywords
After the name of your app, the most important factor for users is keywords, since they will be able to find your app through them.
Before you think about the keywords you are going to use, make a volume, relevance and difficulty mapping. Don't forget to think about what your potential user might be searching for in stores. There are some tools that can help you in this case, such as Tune or Sensor Tower.
Some recommendations:
Use 5 words maximum, if possible.
Use keywords that have a good search volume and low competition.
Put keywords in the app description.
Look for apps similar to yours that are well positioned in ASO and look at the keywords they use.
Keep a relationship between keywords, description and app name
Test your chosen words and search for those terms in the stores. See how many apps appear and what words these apps use.
Make use of long-tail words.