The most effective way to promote a dating app is word of mouth. Many people have friends who have found partners to form happy families with on dating apps, so developers should make good use of these success stories to prove the effectiveness of their apps and persuade users to complete registration.
Appier's work with dating app developers has found that video ads can be very helpful for new customer acquisition campaigns in this category. If developers use video testimonials from past and existing users to demonstrate the value of their apps, they can win over more potential users.
3. Use App Store optimization
Finally, we provide a technical tip that cannot be omitted: App Store australia mobile phone number list Optimization (ASO). At the end of the day, dating apps still have to compete with other apps of the same and different categories in the app store, so to stand out, marketers should use ASO.
The purpose of ASO is to increase the visibility of your app in the app store. If done correctly, you can significantly increase the number of downloads.
In short, ASO is SEO (search engine optimization) for Apps. Developers can optimize the visibility of their products in the App Store by improving titles, keywords, and App descriptions.
How MarTech can help you
The most direct way for MarTech to help acquire high-value users is to identify high-value users for brands and generate keywords that can attract these users.
Appier's AIBID and AIXPERT solutions both assist marketers in this process.
AIBID is an AI-driven user acquisition solution that uses deep learning technology to find the most valuable dating app users for you. AIBID uses deep learning to process more than 1 million high-value user attributes, and uses multi-tasking learning technology to find users who will download the App and use it seriously.
AIXPERT is an AI-driven advertising automation cloud that can generate a list of keywords to bid on for your marketing campaigns to display the best keywords to high-value users. After integrating ChatGPT, AIXPERT can generate more interests and preferences directly related to potential users of the dating app.
The above are the two most direct ways to use MarTech to help acquire high-value users. If you are interested in learning more about how to make good use of MarTech to attract and retain users, please contact us now !