Psychology of Logo Shapes Round Logos
Logo in the form of a square or triangle
Emphasizes stability. Such forms are chosen by those who seek balance. Straight lines and clear forms indicate professionalism, durability and efficiency. However, if they are combined with blue or gray, they can look somewhat cold and unfriendly. In this case, they can be “diluted” with more dynamic colors and non-standard arrangement. For clients, such a solution will look much more interesting and lively than the usual forms.
Triangles also represent power, law, and religion. They are taiwan phone number lookup a sign of science. As a rule, the triangular shape refers to the masculine principle, so it is more often found in the identity of those brands that are aimed at a male audience.
Angular and geometric shapes can evoke a sense of strength, energy, and modernity. They can be associated with technology
or innovative companies. For example, many IT companies choose angular shapes in their logos to emphasize their modernity and cutting-edge technology.
Subconsciously, vertical lines are perceived as masculinity, a manifestation of strength and aggression, and horizontal lines – silence, order and calm.
Geometry in font
From a psychological point of view, the font is also important. Pointed letters are perceived as a manifestation of dynamism and some aggressiveness. On the other hand, soft and rounded letters give a feeling of youth. Italics are lighter and weightless than a regular font. It will appeal more to a female audience. But bold or semi-bold lettering emphasizes confidence and strength, and is therefore suitable for an identity with a pronounced mas