Examples (cases, real scenarios, data)

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Set up data and audience segmentation - Start by creating a quality user segment based on demographics, online behavior, sites visited, and interests. Use a DMP (Data Management Platform) to store and sync user data.
Optimizing creatives and messages — creating and testing creatives (banners, videos) is important to increase CTR. It is recommended to use dynamic creatives that change content depending on user data.
Targeting settings - select the appropriate targeting parameters: geographic uk phone number list locations, time periods, interests, behavioral and contextual data.
Using automation software – DSP platforms allow you to automate the process of setting up, purchasing and optimizing advertising. Examples: Google Display Network, Adobe Audience Manager, The Trade Desk.
Case Study: One e-commerce company increased its CTR by 40% and reduced its cost per click (CPC) by 30% using dynamic creatives and precise targeting by interests and demographics.
Data: Research shows that campaigns using programmatic advertising and user behavior targeting have 25% higher conversion rates than traditional methods.
Programmatic advertising
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