1. Give your social presence some personality

[shaownhasan]

First things first: your social media presence shouldn’t look like everyone else’s.

One of the most persistent social media marketing myths is sweden business email list that only certain industries can have a “fun” social presence. Fast food, retail, sports—those brands can get experimental. Everyone else has to play it safe.

That couldn’t be more wrong.

If you don’t believe me, just take a look at the Oklahoma Department of Wildlife Conservation’s social strategy.

An X post from the Oklahoma Department of Wildlife Conservation. The post says, "You love her? Name her three favorite toads."

It would be easy for them to just share some cute animal pictures every now and then. However, it’s their off-the-wall personality that’s made them so endearing to followers.

Marketers are told time and time again to create “unique” content. It might sound corny, but the person behind your social presence represents a one-of-a-kind voice.

Before you hit post, make a point to ask yourself: “Does this sound like something a bot would say?”

Recognition is a key element of building brand awareness.