Instagram Strategy: 10 Mistakes to Avoid

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Instagram has become an excellent platform for promoting visual content and attracting followers, who will later become satisfied customers or subscribers. However, a campaign on this social network may not be free of errors, so you should pay full attention to the following list to avoid falling into any of these mistakes.

10 mistakes to avoid in your Instagram strategy
Boring or unattractive photos. The content of your campaign on this network must be characterized by being eye-catching, captivating and colorful. Each image or video must awaken the how does cash app work? imagination of your followers and play with their desires and emotions, so that they do not hesitate to click on the links included, regardless of the product or service you promote. So avoid anything that is tedious, as it will go completely unnoticed.
Copied material from another page. It is very important not to fall into plagiarism, because this will cause distrust among your readers and will give you a bad reputation sooner or later. Your photographs, texts and videos must be your own work. It is about offering something new, not wrongly recycling something that belongs to others.
Lack of interaction with followers. The more people follow you, the more you need to pay attention to their comments, opinions and suggestions. Resolving their queries in a timely manner will give each follower the assurance that you care about them and therefore increase the chances of success in your campaign.
Lack of a defined strategy with a fixed objective. What is your short, medium or long term goal? Each of them should lead you to create the perfect content for the right audience. For example: when opening an Instagram account, the immediate objective will be to make people aware of your product and attract as many followers as possible. Once you have them, your growth plan will include offering exclusive promotions for those who comment the most on your links. So at each stage, you must have a plan that will successfully take you to the next step.
Not including the right links. Your photos and videos should invite the reader to visit your website, Facebook page, or a landing page created to welcome them to learn more about your company.
Posting content too often . It's about capturing your followers' attention, not boring them with photos every 20 minutes. Take this into account in your Instagram strategy and decide to publish two or three well-crafted posts throughout the day.
Restricting privacy. This can create a bad impression among people looking for what you offer. Being elitist is not a good idea, so set your account to public with a warm welcome message, which will help you gain the preference of the largest possible audience.
Poor quality content. Take advantage of modern technology and make sure that each video is in high definition. Photos should also be of the highest possible image quality. Remember that on Instagram, every user falls in love through sight, so provide them with the best content.
Using incorrect and excessive hashtags. Each one of them must be in context with what you offer, so avoid something like #SmilePositively in a link to a bakery, for example, where the ideal would be a phrase like #PanaderíaDeAltura . Likewise, 30 hashtags in a photo are totally inappropriate and even offensive to the eye. Do not abuse the number of them and include only the necessary ones, combining them with brief but informative texts.
Duplicate content. Don't repeat the same images three times in one week. If you need to promote a product or service again, wait long enough, or do it with different photos. This way you will avoid boring those who follow you daily.