50 advantages of Inbound Marketing

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The key to developing an Inbound Marketing strategy is to do it with love for the customer. Gone are the days of annoying commercial breaks for viewers, giant ads that affect the landscape, and insistent phone calls that only irritate the user.

Although many companies still carry out these practices, you should know that they are not the best option for your company. Today, what is in vogue is “Marketing Love”, as many have nicknamed Inbound Marketing; the advantages and benefits it offers are sufficient reasons to carry it out as an integral part of your digital campaign.

50 advantages of Inbound Marketing
1. Attract customers with content and don't chase them like traditional marketing.

2. It strengthens the brand's digital presence, since each piece of the benefit of using our student database content serves to create a style, follow an editorial line or generate a profile.

3. It encourages the creation of intelligent content, personalized for each type of user.

4. B2B companies that have a blog generate up to 67% more leads than those that don’t.

5. It is an opportunity to exploit the potential of the creative team, which must seek to generate greater engagement .

6. Use different resources such as social networks, SEO techniques and blogs -among others- that increase the opportunities to reach the customer.

7. It is an excellent tool for customer loyalty, as users find it pleasant to visit the website to consume worthwhile content.

8. Companies that have a blog get on average 434% more indexed pages and 97% more indexed links in search engines.

9. Advertising appears more natural, making it easier to digest.

10. Helps to generate a database of your own and with the permission of the users.

11. The user consciously recognizes the “exchange of value” when downloading content or enrolling in a course: content is the new currency of exchange .

12. With Inbound, content reaches a wider audience, thanks to its potential to be recommended by readers.

13. A community is created around the brand, since empathy is generated through the topics developed.

14. Therefore, another advantage of Inbound Marketing is that it generates customer feedback.

15. The company positions itself as an expert in its sector through the depth with which it handles content.

16. It offers better knowledge of customers, since Inbound focuses on Buyer Personas.

17. With Inbound Marketing, the user is better understood, which makes it easier to select the appropriate content.

18. Each entry tends to be visited more than once. Useful content is ideal for being part of the reader's Bookmarks or Favorites, who tend to return to sites that once helped them in some way and may do so again.

19. With Inbound Marketing, content is more dynamic, as it invites the inclusion of different formats such as tutorials, eBooks, Whitepapers and tips, depending on the phase of the purchasing process.

20. More than 60% of a purchasing decision is based on an average of 11.4 contents.

21. Increase your presence on social media, as this can generate viral content.

22. Inbound Marketing takes advantage of the different options offered by platforms such as Facebook for Business. You can create content to display especially in a Carousel, in an image for Instagram, as a downloadable offer, and even through a conversation in the Messenger application.

23. Inbound accompanies the customer throughout the entire purchasing process and not just to say “buy this product”; thus, it enhances top of mind .

24. Provides valuable information ideal for each stage: discovery, consideration and decision.

25. Allows the use of automation software for more efficient operation. Some recommended options are: HubSpot and Marketo .

26. Content marketing costs 62% less than traditional marketing and generates 3 times the number of leads.

27. Inbound allows us to know how a potential buyer's behavior evolves, since it maximizes the number of contact points with the user and accompanies them at each stage of their journey.

28. Consider the Lead Scoring technique to evaluate prospects and find out which contacts are closest to making a purchase.

29. Includes the Lead Nurturing technique to deliver personalized content according to the client's general profile.

29. At first glance, for Inbound Marketing, selling is a minor issue, which is below the creation of quality content. However, thanks to this discretion, it is possible to get end customers, that is, close sales.

30. What happens when you analyze your subscribers and notice that some have not made purchases and it seems that they will not do so very soon? Through the creation of the appropriate content, Inbound Marketing seeks to retain those subscribers in order to -little by little- convert them into potential customers.

31. For this reason, Inbound Marketing is considered a methodology that does not give up on challenges. This brings long-term benefits for any company.

32. In the meantime, the user is informed about brand news, events and updates. This way, the user's interest is fueled in order to secure him as a potential customer when the time is right.

33. Inbound increases registrations , leads or subscriptions to the company's website. Who doesn't like to follow a page that offers useful content?

34. Increases the number of visitors to your company's website. Who doesn't like clicking through to an interesting site?

33. Inbound Marketing is suitable for companies in any sector. Everyone has the opportunity to take advantage of the advantages and benefits of this methodology.

34. Companies that sell services to other businesses, known as B2B, experience a higher conversion rate from visit to registration .

35. With Inbound, B2C companies show a greater increase in accumulated visits, thanks to the quality of the content.

36. Inbound is one of the most economical methods for advertising.

37. Bet on organic responses, giving preference to attraction through content, rather than through paid ads.

38. The cost of acquiring prospects decreases by 80% after correctly implementing an Inbound Marketing campaign for 5 months.

39. With Inbound Marketing, top positions in search engines are achieved through high-quality content, not through paid advertising. This gives important points to the image and reputation of companies.

40. For the reasons above, Inbound is an opportunity to foster competition between large and small businesses, meaning that budget and economic capacity take a backseat. Ideas and ingenuity emerge as the most powerful weapons.

41. This method advocates the philosophy of giving before receiving.

42. With Inbound, sales are more satisfactory for the customer, who has the feeling of having purchased the service from a trustworthy company.

43. It is possible to be present on other sites, such as on information sites, through news. How? Advertising can be shown as a newsworthy event of interest.

44. Another advantage of Inbound is its discretion: it is possible to present a commercial as a report, or an announcement in the form of a tweet.

45. Inbound Marketing is about sharing ideas rather than products, something that is highly valued by today's consumers.

46. ​​Therefore, the likelihood of the user adopting the company as part of their lifestyle, rather than just as an option where to spend their money, increases.

47. Inbound Marketing doesn't say goodbye. After completing a purchase, the work on loyalty continues.

48. Satisfy customers and then turn them into allies and promoters.

49. The Inbound methodology is cyclical, it transforms customers into promoters to attract new strangers, with whom the process will begin again.

50. Adblockers have surpassed 200 million installations and grown by 90% between 2015 and 2016. Inbound Marketing, based on content, is gaining ground.