That forced Musk and Co. to pull the option, before re-launching it a month or so later,

[shaownhasan]

From the start, Elon Musk’s plan to get more peru b2b leads people paying to use the app has been flawed because of the value that X, and Musk himself, has placed on elements of the app.

The big lure of X Premium when Musk originally took over at the app, (when it was still known as “Twitter Blue”) was verification ticks, with Musk claiming that by selling the platform’s much-lauded checkmarks, that would eliminate the “lords and peasants system” that had been enacted by past Twitter management.

Which it didn’t, and immediately, Musk was shown the error in this approach, when users started buying checkmarks and impersonating professional and celebrity accounts.

with blue ticks still the biggest element of focus for the offering.

But checkmarks were only valuable because they were elusive, and the fact that anyone can now buy one undermines the very value you’re trying to pitch. Add to this the fact that many elements, like reply boost, only apply to people who post in the app, which is only a fraction of X users, and it was pretty clear that Elon and his team had misread the room on the potential value of X Premium, and that his plans to supplant the need for advertiser dollars via direct subscriptions was never going to work as he’d hoped.