Add all the necessary information so that users and potential customers can contact you. A good idea is to include, for example, direct links to your website, customer service chat, email or phone number.
Use keywords
Keywords will help people determine whether or not your account is relevant to them. Think about what keywords define your brand and include them. If you have the ability to integrate your keyword into your main name a vp engineering email database nd username, this could result in better SEO rankings for your Instagram account, but if your business has an established name that doesn't necessarily include your brand keyword, add it to your Instagram Bio.
Include creative, funny and original phrases in your presentation
Including short, creative phrases will always be a good trick to more easily capture the attention of users who are browsing this social network; this could lead them to click on the "follow" button. Brands that manage to describe their DNA in a couple of creative words on their Instagram account establish a more approachable image for their target audience from the start.
Include a call to action
If your profile has caught the user's attention, it's the perfect opportunity to invite them to engage in some kind of interaction , such as visiting your website, learning about your service catalog, or purchasing products; the options will depend on your objectives.
Integrate a link manager
To integrate multiple links into your profile, you now have a number of tools available, such as Linktree, one of the most widely used free platforms; Bio, which allows you to share videos and newsletter subscription forms; or Milshake, one of the most advanced applications for brand and professional profiles. If you want to learn more tools that allow you to improve your Instagram bio, read the Kolsquare blog: Optimize your “link in bio” on Instagram and TikTok with these five tools.
Setting up your Instagram shop and stories highlights
The Instagram store works as a showcase for your products . It is ideal for brands that already have physical stores or that want to make direct sales online, however, it will depend on your business strategy whether you decide to activate it or not. On the contrary, featured stories are recommended for most profiles since they increase the lifespan of the stories and, therefore, the messages you share through them.
Personalize your profile with symbols and your own hashta
Add contact information
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