Number of visitors from search engines

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Number of visitors from display ads
Conversion rate of visitors from search engines
When actually conducting access analysis, you will track these indicators and hospital mailing leads think about how you can increase sales, which is your ultimate goal.

In recent years, KPI and KGI have become confused, and it is common to simply refer to indicators tracked in business as KPIs.
When the word KPI is used, it is necessary to read carefully to see whether it is being used in its original sense or not.

How to Set KPIs in Web Marketing
Now, let's take a closer look at how to set KPIs. When setting KPIs, you need to break down your goal (KGI) and think about the process.
If your KGI is to increase sales on your EC site, you can break it down as follows:



Sales are calculated by "number of visitors x CVR x average customer cost". Therefore, in order to increase sales,

Increase visitor numbers
Improve your conversion rate
Increase customer average price
Furthermore, we can think about how to achieve these goals by breaking them down even further.